Exhibitor Useful Info

At the 5th edition, the Oltenia Tourism Fair remains the ideal place to present the most interesting holiday tourism offers.

The marketing schedule for the 5th edition of this event is very generous: advertising on 4 radio channels, meshes, street signs, flyers. Everything to go on point.

The Oltenia Tourism Fair is the perfect opportunity to socialize with people who are part of the same or a similar industry as you, thus finding not only potential customers, but also reliable partners.

How to capitalize on the company’s participation in the fair

The fairs are excellent opportunities for promotion, because they join clients in search of companies, with companies in search of clients. Moreover, within the fairs, often the foundations of lasting partnerships between companies, advantageous for both parties, are laid.

To take full advantage of participating in a fair, and not just tick it, we recommend that you consider the following three aspects:

1. Design an attractive stall

During the fair, the stall is the materialization of the brand. Therefore, it is essential to be as representative as possible. A banner, a roll-up or a spider manage to communicate effectively the company’s domain, allowing the display of all the information that matters and increase the visibility of the stall, and with it the chances of attracting visitors.

Make sure that these materials fully respect the style of the brand, from the colors chosen, to the text message. Treat the stall like a window. Take into account the services that the company provides and use the products in a creative way, in order to convey as simply as possible to the potential customers that they can offer.

It is important for the stall to reflect, besides the style elements of the brand, as in the case of printed materials, its personality, through the chosen décor.

2. Offer useful promotional materials

The best way to thank visitors for their attention is to offer them something in return. Promotional items, personalized with the company logo, are an excellent solution, because they help those who receive them to remember the company after the completion of the event, maybe even whenever they use them.
This is why it is essential for the articles to be useful or interesting, to be used as often as possible and appreciated. A bag received as a gift at a fair can have an increased utility even during the event, because in it you can store leaflets collected from stalls.

3. Make the team noticeable

We talked about the arrangement of the stall and articles, but let’s not forget about the team. A good behavior, willingness to provide information and support, manifested by the team in the stall is of great value. The choice of sociable and trained people in the field, as well as a training in advance can well influence the perception on the brand.

In addition to behavior and expertise, the team spirit and brand allegiance also matter. T-shirts in the brand’s color, decorated with a logo and a message that encourages the request for details, coupled with personalized badges, worn by each member of the team, illustrates professionalism. Moreover, in a competitive space such as the fair, clothing that stands out helps to identify the team by potential customers and other members.

Fairs, whether tourism or other, are ideal occasions for displaying services or products, because they are addressed to a public eager to discover them. A successful participation involves more than a stall decorated with piles of leaflets. It means, among others, a presence according to the brand, a proactive team and gifts for visitors.